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Sleepwear is serious business!

  • 27 September 2017
  • By Alphonse Reddy

Sleep wear doesn’t have to be scruffy, has been proven time and time again with brands launching natty stylish sleep wear that almost beckons you to bed. From Hugo Boss with their boxer shorts and kimonos to Givenchy’s sleep suits, the spotlight on sleep wear has definitely grown.

Givenchy in fact has a tie up with Singapore Airlines as the travelers fancy something comfortable yet chic and so they have pyjamas especially designed by the fashion house.

Calvin Klien went from smart innerwear to introducing flannel sleep pants and printed night shirts catering to all those who wanted to feel special every time they went to sleep, as an extension of their luxe loving personality.

Often nightwear is clubbed with intimate wear, however nightwear has its own place. In India apart from some high end designers doing a special nightwear line, there are a slew of online retailers offering sleep sets, trendy sleep shorts with stripes or ruffles and the all new rage of sleep “shirts”. Sleep shirts for women come in all forms, monogrammed, with a touch of bling or just plain snug cotton or swish satin ones.

Retail chains like M&S and Westside have a nightwear line along with an existing lingerie section that mainly comprise of sleepwear and robes that go from casual to dressy.

Nightwear is often called ‘lounge wear’ or mentioned side by side in many cases. Lounge wear is mostly comfortable clothing to hang out in your personal space and perhaps doze off in. Victoria Beckham is supposed to be a big patron of lounge wear fashion. She is so inspired by it that she has taken the pyjama out of the bedroom to the streets in wearable styling in silk fabric. She is also known to love robes that match perfectly with effortless fashion statements.

Lounge wear make a personal statement of one’s independent state and exudes the cool vibe to be carried by somebody who is comfortable in own skin yet appreciates style at all times. Perfect for our times. After all, dressing up is not just for the outside world but also to feel one’s best and a validation of one’s position in life. Especially with men and women getting fitness conscious nowadays, they want to wear clothes that compliment their hard work and not look unkempt at any time, day or night.

Internationally there are dedicated lounge wear lines such as Sleepy Jones, ASOS, Zimmerly, Derek Rose, Eberjey that are retailed out of multi brand outlets.

The lounge wear trend has been so liked, that the crème de la crème have turned the pyjama into an all time wear, deeming it befitting for a millionaire nonchalant look. Now be it an airport look, lunch soiree, mall visit or vacation time the swish set show it off with pride. A point in case is a celeb pyjama party thrown by high-end labels such as Gucci, Lanvin, and Dolce & Gabbana some time back showcasing their designer nightwear and pushing it out of its enclosed space.

Got your favourite sleepwear from your choice of brand? What next? Go for an absolutely cool set of best-selling mattresses and pillows from Sundayrest.


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