Why Sunday is the perfect answer for your sleep troubles
- 01 December 2017
By Alphonse Reddy- 0 Comments
- Sunday specializes in high quality beds, sticking to only three varieties- Sunday Ortho Latex (medium firm, and our highest selling model), Sunday Latex Plus (for those looking for a premium 5-star hotel quality bed) and Sunday Ortho Memory, which is a pocket friendly option; Thus catering to all. Ortho Latex works well elderly as much as it works for younger couples.
- Efficient Customer-service which makes buying a mattress even more convenient and hassle-free. The special offerings include, a 100-night free trial option along with the choice of payment in installments with 0% EMI that can be paid over a span of three, six or twelve months.
- An idea born out of the Founder’s own experience. Founder Alphonse Reddy says, “With the experience of running India’s only market place, that sells premium sleep products with Fabmart, we realized that the current mattress buying experience is quite broken for a consumer. They have to choose from a number of models with little differentiation and with hi-tech buzzwords of little value and are left completely mystified. We then decided to launch our exclusive mattresses keeping the customer’s needs in mind."
- International expertise- It took almost 12 months for the mattresses to be painstakingly designed and developed. Designed by an acclaimed Japanese designer, Hiroko Shiratori, the look is a blend of simplicity and elegance. The pillows come paired with the mattresses, remodeling the way we viewed mattresses so far. The latex is especially sourced from the most advanced factory in Belgium and Sunday is the first mattress brand in India that is using 100% latex certified by European standards. While mattresses all over the world have to qualify stringent guidelines, in India there is no such rule.
- Standardized-The brand strives to standardize the mattress buying experience in the country. Drawing attention to the disorganized sector, Alphonse says, “At present prices for mattresses are exorbitantly high and the sales are completely price and promotion driven. Plus, there is no unified pricing as most brands are sold up to 30 percent discount in most of the stores all year round. Once the mattress is sold the after sales experience is also poor. Another issue is that a mattress must be teamed with the right type of pillow. However, pillows are offered complimentary in most cases, provided as freebies. The gap is quite visible".
- Orthopedic Approval-Sunday stocks exclusive mattresses paired with suitable pillows including the best orthopaedic mattress in India; both have been approved by an orthopedic specialist.
By Alphonse Reddy
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